Great Party

This summer my agency held a fantastic party on a lake about 90 miles north of New York City. Our in-house photo expert took this shot. Because I also work on a pet account, it's here.

WSJ.com Adds SeenThis?

Not many seen it yet

I enabled the SeenThis? widget by Loomia on my WSJ.com subscription, and invited a few newsy friends on FaceBook to join in. Only one did. That's too bad because the widget tells me what my friends are reading on WSJ when I'm on the site, and 9,999 other news sources when I'm on FB. Because fewer than 100 total people are actively using the widget on FB, I'm guessing that many people are encountering the same UX as me - a perfect mirror of my own reading habits.

What is a content strategy, and how do you RSS it?

"It’s relatively easy to create feeds. It’s very difficult to create a feed that a segment of your audience cannot live without - and that’s the objective." This is a quote from Bill French at Myst Technology.

Deloitte has a full RSS program, including audio feeds. But who listens? Who subscribes? Is this worth their effort? It's clearly a marketing tool, and probably contains valuable content. But I want to know if it's served up in a way that people use.

What about those ugly RSS toolboxes on Feedburner pages like Deloitte.com. Why hasn't this been standardized?