How do you track usage of your content online? It's time to unbundle your news from category buckets, add RSS and distribute XML files. Once it's known that your content is "free," be sure that the hordes will come, take and copy/paste.
Major newspapers such as the Tribune will install code behind the scenes that tells search engines what to index, how long to index it for, and what to avoid (if anything). The code is essentially Meta Tags 2.0, is called Automated Content Access Protocol. It was spearheaded by a group of publishers.
That said, a few content owners who already have deals with Google, Yahoo! and search engines (and who do not have their own portals or print pubs) such as the Associated Press, seem to be defending search engines by downplaying the ACAP and its capability to stop Google in its tracks.
In a Dec. 10 NY Times story, 'Srinandan Kasi, the general counsel at the Associated Press, stressed that for his organization ACAP was about “access, not about restriction.”'
Remember, the A.P. forged a deal with Google a few years ago to compensate the news agency for usage, and again several months ago for publishing full stories. Meanwhile, the agency's members have had their lunch stolen once again by Google, and are just trying to defend themselves before the curtains close once and for all.
Wednesday, December 12, 2007
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