"It’s relatively easy to create feeds. It’s very difficult to create a feed that a segment of your audience cannot live without - and that’s the objective." This is a quote from Bill French at Myst Technology.
Deloitte has a full RSS program, including audio feeds. But who listens? Who subscribes? Is this worth their effort? It's clearly a marketing tool, and probably contains valuable content. But I want to know if it's served up in a way that people use.
What about those ugly RSS toolboxes on Feedburner pages like Deloitte.com. Why hasn't this been standardized?
Wednesday, January 02, 2008
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