This summer my agency held a fantastic party on a lake about 90 miles north of New York City. Our in-house photo expert took this shot. Because I also work on a pet account, it's here.
Friday, March 14, 2008
Great Party
This summer my agency held a fantastic party on a lake about 90 miles north of New York City. Our in-house photo expert took this shot. Because I also work on a pet account, it's here.
Saturday, February 23, 2008
WSJ.com Adds SeenThis?
Not many seen it yet
I enabled the SeenThis? widget by Loomia on my WSJ.com subscription, and invited a few newsy friends on FaceBook to join in. Only one did. That's too bad because the widget tells me what my friends are reading on WSJ when I'm on the site, and 9,999 other news sources when I'm on FB. Because fewer than 100 total people are actively using the widget on FB, I'm guessing that many people are encountering the same UX as me - a perfect mirror of my own reading habits.
I enabled the SeenThis? widget by Loomia on my WSJ.com subscription, and invited a few newsy friends on FaceBook to join in. Only one did. That's too bad because the widget tells me what my friends are reading on WSJ when I'm on the site, and 9,999 other news sources when I'm on FB. Because fewer than 100 total people are actively using the widget on FB, I'm guessing that many people are encountering the same UX as me - a perfect mirror of my own reading habits.
Wednesday, January 02, 2008
What is a content strategy, and how do you RSS it?
"It’s relatively easy to create feeds. It’s very difficult to create a feed that a segment of your audience cannot live without - and that’s the objective." This is a quote from Bill French at Myst Technology.
Deloitte has a full RSS program, including audio feeds. But who listens? Who subscribes? Is this worth their effort? It's clearly a marketing tool, and probably contains valuable content. But I want to know if it's served up in a way that people use.
What about those ugly RSS toolboxes on Feedburner pages like Deloitte.com. Why hasn't this been standardized?
Deloitte has a full RSS program, including audio feeds. But who listens? Who subscribes? Is this worth their effort? It's clearly a marketing tool, and probably contains valuable content. But I want to know if it's served up in a way that people use.
What about those ugly RSS toolboxes on Feedburner pages like Deloitte.com. Why hasn't this been standardized?
Wednesday, December 12, 2007
The A.P., Google's #1 Fan
How do you track usage of your content online? It's time to unbundle your news from category buckets, add RSS and distribute XML files. Once it's known that your content is "free," be sure that the hordes will come, take and copy/paste.
Major newspapers such as the Tribune will install code behind the scenes that tells search engines what to index, how long to index it for, and what to avoid (if anything). The code is essentially Meta Tags 2.0, is called Automated Content Access Protocol. It was spearheaded by a group of publishers.
That said, a few content owners who already have deals with Google, Yahoo! and search engines (and who do not have their own portals or print pubs) such as the Associated Press, seem to be defending search engines by downplaying the ACAP and its capability to stop Google in its tracks.
In a Dec. 10 NY Times story, 'Srinandan Kasi, the general counsel at the Associated Press, stressed that for his organization ACAP was about “access, not about restriction.”'
Remember, the A.P. forged a deal with Google a few years ago to compensate the news agency for usage, and again several months ago for publishing full stories. Meanwhile, the agency's members have had their lunch stolen once again by Google, and are just trying to defend themselves before the curtains close once and for all.
Major newspapers such as the Tribune will install code behind the scenes that tells search engines what to index, how long to index it for, and what to avoid (if anything). The code is essentially Meta Tags 2.0, is called Automated Content Access Protocol. It was spearheaded by a group of publishers.
That said, a few content owners who already have deals with Google, Yahoo! and search engines (and who do not have their own portals or print pubs) such as the Associated Press, seem to be defending search engines by downplaying the ACAP and its capability to stop Google in its tracks.
In a Dec. 10 NY Times story, 'Srinandan Kasi, the general counsel at the Associated Press, stressed that for his organization ACAP was about “access, not about restriction.”'
Remember, the A.P. forged a deal with Google a few years ago to compensate the news agency for usage, and again several months ago for publishing full stories. Meanwhile, the agency's members have had their lunch stolen once again by Google, and are just trying to defend themselves before the curtains close once and for all.
Thursday, June 12, 2003
Thomson Dialog Aggregates Like Mad
The SLA Conference: June 2003 in NYC. Thomson Dialog offers 7,000 news sources from one Web page.
Wednesday, September 11, 2002
Welcome
Welcome - to anyone who likes to use media on interactive devices. Let me know what you are thinking about:
Web content
Wireless applications
Interactive cable and television
News, music, entertainment, more...
Web content
Wireless applications
Interactive cable and television
News, music, entertainment, more...
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